Behance & Adobe Merge
On December 20th 2012 Adobe announced that they had acquired the Behance network. This announcement was a lot quieter than their Dec 11th Creative Cloud feature roll out with Adobe simply posting a press release.
From the Adobe press release:
Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has acquired privately held Behance, a leading online social media platform that enables creatives to showcase and share their work. With over 1 million members, the acquisition of Behance accelerates Adobe’s strategy to bring great community features to Creative Cloud, making it the ultimate hub for creatives worldwide. Adobe® Creative Cloud™ is an industry-defining shift in creative expression and inspiration, where members can access Adobe’s world-class creative tools and services and create, publish and share their work across devices, the desktop and the Web.
Behance took time to talk to their users on the Behance Blog.
From the Behance blog:
As we considered the prospect of joining Adobe, a few things struck us most:
- Connecting the creative community is the best way to empower the creative community. The creative industry has always been plagued with inefficiency and disorganization. But when we come together, we can use connectivity and transparency to our advantage. The prospect of using Adobe’s reach to connect the entire creative community is a once-in-a-lifetime chance to empower the creative world.
- It’s about time our tools integrated with the way we discover, inspire and collaborate. For too long, the creative world has struggled with a disconnected creative process. Creation should be inherently collaborative – and must evolve more frequently than typical software upgrade cycles. If the tools we use to create are connected with how we showcase and discover creative work, we can help usher in a new era of idea exchange and collaborative creation.
- Online applications should foster the discovery of talent and “creative meritocracy.” Those of you who know us well know that Behance is obsessed with fostering proper attribution in creative work. With more transparency around who created what – and with whom – your work will increasingly become a source of new opportunity. We call it “creative meritocracy,” and it happens when the creative world’s work is organized, properly credited, and more easily discovered. As you put your work into the world, we want to make sure you get the credit (and opportunity) you deserve.
We’re joining forces with Adobe because the above points resonate with them just as much as they do with us.
It's worth reading both articles in full.
Im excited to see where these two services connect. As a Creative Cloud subscriber the prospect of having Behance's superb web based portfolio tools available in an integrated package is exciting.